Evolving Mobility

There is simply no other space that is as diverse in terms of customer base than mobility. As such the innovative forces of new technologies coupled with new demands and expectations from travelers have been just as disruptive as creative. While for many, new modes such as ride hailing and micro-mobility have created much needed solutions to help people traverse cities, for others, like transit agencies, these innovations have created more traffic, fewer riders, and further widened the gap between the haves and have nots. 

Cities are facing social and technological changes, new mobility solutions that operate independently must be integrated to create a harmonized mobility ecosystem that evolves as it transforms.

 The next chapter in the story of mobility isn’t just about more modes, it’s about how those modes enable ALL communities to have access to an equitable AND sustainable mobility ecosystem.

We are committed to helping agencies evolve their business models, develop new modes, and most importantly, respond to their riders’ – and non-riders’ – demands and expectations.  We foster innovation, while ensuring that our partners and the riders that use their services are a driving force behind more livable, sustainable communities. 

Mobility-As-A-Service: An Evolution That Can Become A Revolution
Rahul Kumar
Executive Vice President of Market Development and Innovation

Mobility is at an inflection point today, making us more mobile than ever before and our lives more interconnected. By simply opening a mobile app, we can summon almost any type of transportation option on demand. Mobility as a service is a tool that helps to organize this demand and connect users with more modes to complete their journeys. However, today’s MaaS solutions, while evolutionary, don’t go far enough to solve mobility issues for all. 

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Mobility as a Service (Maas): a people-centred approach

MaaS is a service model that enables customers to plan and pay for their journeys using a range of services via a single customer interface. It gives customers access to integrated, easy-to-understand journeys in a broad market of transport services. Customer experience will continue to be optimized, leading more people to choose to travel by public transport, walking and cycling.

The Design Gap of MaaS

While user experience is important, organizing demand is relatively simple compared to the task of connecting multiple modes and coordinating journeys efficiently. This “Design Gap,” the notion that supply can be improved if demand is measured and addressed, resulting in cities facing increased congestion, access inequality, and rising costs.

We have access to more ways to move, access to more cities and essentially unlimited choices on how we get there from here. But this modal choice has not resulted in meaningful improvements to cities. If anything, it’s caused a disintermediation between cities and their citizens.

Additionally, MaaS cannot address the lack of a convenient way to get to bus and train stations, the lack of travel options for underserved areas, or off-hour travel times when bus service is infrequent or non-existent, all still common situations passengers are facing.

How MaaS can revolutionize mobility: Finding Mobility Equilibrium

There is an option for MaaS to revolutionize mobility but only if the solution focuses on the supply AND demand. By understanding user habits, MaaS providers can work closely with cities, mobility providers, and transportation operators to create intermodal service offerings like First/Last mile on demand solutions, as well as new ways of delivering traditional services, such as same day/on demand paratransit. This can only be done if MaaS providers and cities work together, and cities transition from operating to managing mobility.

However, the potential of a single platform to plan, book, and pay for your ride is only possible through a collective design and partnerships between cities, operators and integrators, tech companies, and, most importantly, users.

In line with the “Thinking like a passenger” core philosophy and strategy of open innovation and partnerships, Keolis and digital subsidiary Kisio recently partnered with Mastercard to develop a Mobility as a Service platform in North America, which will help the passengers book their entire trip in one convenient app. Within the partnership, Kisio and Mastercard will also select and invite cities from the global City Possible network [A1] – an initiative pioneered by Mastercard – to co-create and pilot a MaaS platform that fully integrates with local transit authorities.

Mobility = Freedom

Although new models of passenger transport are constantly emerging, the right to mobility for all still faces many upcoming challenges, such as automation, climate change, urbanization, and population aging. It is crucial to innovate and measure the equitability and accessibility of those new means while collectively improving the marketplace as it exists today.

Mobility is the “why” of movement. Why people travel when they do and why they use the mode they do is more important than the “when” and the “what”.  By understanding the “why,” we can collectively create and organize the modes to create a truly integrated mobility network.

Mobility-as-a-Service

Mobility-as-a-Service offers passengers an easier, more intuitive option for travel. By consolidating transport options from different providers into a single mobile application, this service allows users to handle every aspect of their journey with ease.

Still in the early stages of adoption, MaaS represents an emerging shift away from cars and towards options that are consumed as a service. To help users most efficiently get from point A to point B, MaaS combines many modes of transportation, including fixed route, on-demand ride-hailing and ride-sharing, taxis, bicycles and scooters, and many others.

MaaS seeks to address the issue of rapid population growth and urbanization. In fact, around 68% of people are expected to live in urban areas by 2050, according to the U.N. Additionally, MaaS offers a more sustainable and scalable model for public transit and enable cities to more effectively utilize infrastructure.

Kisio + Mastercard Partnership

Mastercard and Kisio, a data mobility company and subsidiary of Keolis, announced plans to streamline the process of finding, booking and paying for rides. By embedding Mastercard’s payment and security technology into Kisio’s trip planning and ticketing capabilities, transportation providers will be able to help their passengers book their entire trip in one app. This innovation mitigates the hassle of multi-modal journeys that often require separate tickets. Kisio is a partner of City Possible, an initiative pioneered by Mastercard to foster new forms of collaboration for more inclusive and sustainable cities. Mastercard and Kisio announced the official launch of their strategic partnership to develop a Mobility-as-a-Service platform in May 2019 and will soon invite cities from the network to pilot the service.

 

Keolis GO

Evolving Mobility is Keolis positioning allowing cities to become Mobility-as-a-Service (MaaS) ready so that ALL citizens have an easy access, under one platform, to a multimodal, sustainable, accessible and equitable transit system.

As part of this, Keolis Go is an innovative transit planning and design tool to help PTAs and transit authorities to better understand the transit users and non users’ habits, needs and expectations to build a customized, human-centered global mobility strategy by integrating new mobility modes to the existing transit ecosystem. Microtransit, on-demand services and autonomous vehicles are enabled by Keolis GO with the intentions of MaaS linking all transportation modes through a single platform.

Microtransit – Case Studies

In partnership with the Regional Transportation Commission of Southern Nevada (RTC), Keolis launched Trip to Strip, a rideshare service specifically for small groups looking for an affordable way to travel together to popular tourist destinations. ”More”

Able to carry up to 11 passengers, Trip to Strip is ideal for people traveling in groups for conventions, meetings, weddings, or birthday and bachelor(ette) parties in Las Vegas.

OC Flex has produced compelling results in its first six months of service. Customer satisfaction was 89%, exceeding OCTA’s goal of 85%. ”More”

 Further, trends in ridership, productivity, and cost effectiveness have all trended positively in each of the first six months of service.

Multimodal International Systems – Case Studies

In partnership with SYTRAL, Keolis’ Lyon operation is a key example of the Group’s expertise in reducing fare evasion and introducing intermodal transport systems, and innovative solutions. ”More”

Lyon is the largest urban public transport network in France after Paris, transporting 1.7 million passengers every day.

Keolis oversees the Greater Dijon transport network, which services 255,000 inhabitants in 24 towns in the Dijon, France region. ”More”

Keolis has consolidated all the region’s transport services, including buses, trams, solutions for people with reduced mobility, car parks, short and long-term bike rentals, and car and bike impoundment lots, into a single public service delegation contract.

Operated by Keolis since 2009, the transport network of the Bordeaux has grown into a multimodal network serving a large regional area. ”More”

 Keolis Bordeaux Métropole has developed a shared mobility system that incorporates tram, bus, the V3 bikeshare service, Bat3 river shuttles, carsharing, park & ride services and the Mobibus service for transporting people with reduced mobility.

For more information on Keolis in North America please visit: www.keolisnorthamerica.com

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